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Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational: The Hidden Forces That Shape Our Decisions
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Additional Predictably Irrational: The Hidden Forces That Shape Our Decisions Information

  • And how did we ever start spending $4.15 on a lavish meal but cut coupons to save twenty-five cents on a lavish meal but cut coupons to save twenty-five cents on a lavish meal but cut coupons to save twenty-five cents on a lavish meal but cut coupons to save twenty-five cents on a lavish meal but cut coupons to save twenty-five cents on a cup of coffee when, just a few years ago, we used to pay less than a dollar?
  • And

    But are we? We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we want, and we overvalue what we want, and we overvalue what we want, and we overvalue what we want, and we overvalue what we want, and we overvalue what we want, and we overvalue what we want, and we overvalue what we want, and we overvalue what we already own.

  • Yet these misguided behaviors are neither random nor senseless.

    But are we?

    In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own.

    Yet these misguided behaviors are neither random nor senseless.

    Blending everyday experience with groundbreaking research, Ariely explains how to break through these systematic patterns of thought to make better decisions.


    Predictably Irrational will change the way we interact with the world—one small decision at a time.

     

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